Strategic Advisory & Fractional Leadership for Founders Navigating Growth and Big Decisions
Helping founders build brands with clarity, confidence, and intention.
Trusted by Founders
SWIRV partners with founders navigating growth, complexity, or transition. We bring operator experience, brand intuition, and strategic clarity to the moments that matter most.
How We Work
Advisory
SWIRV serves as a trusted outside perspective to help you see clearly, prioritize effectively, and move decisively. My role is to bring calm, clarity, and real-world experience to the moments that matter most.
What This Looks Like
• Monthly or bi-weekly strategic sessions
• Ongoing access for decision-making moments
• Support around launches, pivots, raises, or growth phases
Who This Is For
Founders and CEOs of early to mid-stage companies
Leaders navigating growth or strategic drift
Teams entering a new phase of scale
SWIRV partners with founders who already have traction and are navigating growth, complexity, or transition.
Consulting
This work is operational, embedded, and outcome-driven. SWIRV partners closely with internal teams to bring structure, momentum, and clarity to fast-moving environments.
Rather than operating like a traditional agency, SWIRV steps in as an extension of your leadership team — helping translate strategy into action.
What This Looks Like
• Fractional leadership across brand and marketing
• Go-to-market strategy and product launches
• Brand positioning and narrative development
• Lifestyle, culture, and community integration
• Strategic partnerships and activations
Engagements are customized based on stage, team, and goals — whether you need short-term support around a launch or ongoing fractional leadership.
For companies needing hands-on support, SWIRV provides fractional leadership across brand, marketing, and growth.
Ventures
We work with founders building premium brands across CPG, lifestyle, and emerging platforms — sometimes as active advisors, and sometimes as quiet partners behind the scenes.
Our approach is founder-first and flexible. We invest where there is strong alignment, thoughtful leadership, and long-term potential — offering support when helpful, and staying hands-off when appropriate.
What This Looks Like
• Selective early-stage investments
• Strategic advisory when relevant
• Brand and growth guidance upon request
• Occasional operational support
• Access to network and partnerships
SWIRV Ventures supports early-stage companies through strategic advisory, partnerships, and selective investment.
Meet the Team
Founded by Kelly and Duncan, SWIRV brings together strategic clarity and real-world operating experience. Together, they partner with founders navigating growth and transition — helping companies move through inflection points with focus, momentum, and intention.
Their work spans CPG and lifestyle brands, scalable tech platforms, and emerging players across entertainment and media.
Our Sweet Spot
• Early-stage CPG and lifestyle brands
• Scalable tech and digital platforms
• Emerging companies in entertainment and media
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FounderKelly has over 12 years of experience building and scaling culturally resonant brands across the CPG and lifestyle space. A hands-on operator with deep roots in brand, marketing, and execution, she was instrumental in growing a celebrity-backed spirits brand from start-up phase to $1B acquisition.
Today, Kelly partners with founders navigating growth, complexity, and transition — helping early-stage companies not just market better, but run better. Her work spans brand development, go-to-market strategy, and leadership alignment, often stepping in as a strategic advisor or fractional CMO.Kelly’s strength lies in the sweet spot where storytelling meets structure — helping founders cut through complexity, pressure-test big decisions, and turn vision into momentum.
Connect with Kelly on LinkedIn
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Founder
Duncan is a founder, investor, and growth strategist with a track record of raising tens of millions in capital and scaling early-stage companies across tech, media, and consumer. A serial entrepreneur and proud alum of both Notre Dame and Techstars, he brings a sharp lens to funding, partnerships, and building from zero to traction.
He’s also an active angel investor and advisor, known for his network-driven approach and hands-on mentality. A former Division I athlete, Duncan operates with grit, speed, and a relentless focus on execution.
At SWIRV, he partners with founders to pressure-test strategy, optimize growth, and unlock what’s next.Connect with Duncan on LinkedIn
Let’s work together.
Let’s build something great together.
Tell us a little about you and your project, and we’ll be in touch soon.